A display table of steel frame and ash planks in a narrow shop with clothes on the walls.
Table, in the shop

Freemans Sporting Club

Lower East Side, New York, USA · 2016
Location
Lower East Side, New York, USA
Year
2016
Type
Menswear shop and tailor studio, 140 m²
Status
Completed
Design architect
Appelquist Architects (Claes-Henric Appelquist)
Millwork and metal
William Booth
Contractor
Alley Management
Photography
Claes-Henric Appelquist

A small custom-tailor menswear shop on the Lower East Side, in four parts: retail, made-to-measure, the tailor's studio and the design office. The main move is a display system of cold-rolled steel frames, brass hardware and ash planks that can be taken apart and reassembled as the stock changes.

The furniture and the counter were designed for the job and built by William Booth. The photographs of the tables being paired in his workshop say more about what we mean by detail than most finished rooms do.

A pale timber counter with glass display cases on a concrete floor.
Counter and display cases
A glass and metal display case with hats and headphones on a timber counter.
Display case
Line drawing of the long, narrow shop plan with tables and wall displays.
Plan
Line drawing of the shop in axonometric, showing the wall display system.
Axonometric
Samples on a timber board: green stone, brass, steel, grey panel and leather.
Material palette
A table of ash planks on a bent steel frame, on a stand in a workshop.
Table in the workshop
Two tables butted end to end, their bent steel legs meeting under the planks.
Pairing the tables in the workshop